The Beginner’s Guide To Email Marketing

The Beginner’s Guide To Email Marketing

The Beginner’s Guide To Email Marketing

**This post contains affiliate links. How can I not share with you the tools I use and love?!

 

Email marketing is often thought of as “building your email list”, that is just one step of the process though.

Email marketing is the process of getting your business visible via email. It’s relationship marketing through your inbox.

As you dig deeper into email marketing and it’s terms, there is the initial funnel of how you attract and grow your email list and the process you take people through as they get to know you and your brand.

If you’ve ever spent hooooours inside of Facebook trying to get noticed and get even a little engagement, email marketing is simply a more passive visibility strategy.

You can pair email marketing and social media for maximum impact, kind of like diapers AND wipes. Sorry I tried to think of a more sophisticated analogy like some fancy wine and cheese…but I don’t know much about wine or cheese!

Uhh, back to email marketing…

Here’s what we’re going to cover in this training:

  • Is email marketing even necessary anymore?
  • What you need in place before you start building a list
  • Stages of expertise and what to focus on (or not) in each area
  • 6 steps of email marketing
  • Summary of this massive post with your steps for getting started

**Before you get distracted, you may want to pin this post so you can reference it again and again.**

 

Is Email Marketing Even Necessary? My audience is all on Facebook!

I frequently get asked if email marketing is even still relevant…with Facebook groups and all the other social media platforms these days.

My answer is always YES…they are still relevant.

Here’s why…a long long time ago you could have a Facebook page and those who liked your page actually saw your posts.

I was working in a product based online business at the time and had worked hard to grow our audience to 10,000+. Our sales were the highest they had ever been, consistently around the $15,000-$20,000 range and life was good!

Then one day…Facebook changed their algorithms and we were able to reach about ⅓ of that 10,000 person audience. We had email addresses for our current clients but we hadn’t been proactive about getting email addresses from those we were nurturing and because of that, they stopped seeing us in their feed and the potential client based we had grown…was now getting cold.

My passion in unraveling the mystery in email marketing is to help you leverage this platform in conjunction with social media so that you always have access to your audience, regardless of the new ways Facebook decides to monetize.

Email marketing is a powerful tool for getting yourself out of the time sucking vortex of Facebook groups and focusing on the basics of creating content, serving your clients and planning ahead.

Email Marketing Prerequisites (what you need in place):

Before you get all crazy about saving time being visible via email I want to stop and make sure you have the bare minimum required to be successful leveraging email marketing.

There are 2 criteria you MUST have figured out:

1:: You must know what you sell. What is the tangible outcome that people get after working with you? They start at A and you take them to B…what are those two points of their life or business?

Examples:

Vague: You’re a copywriter, you know exactly what you sell…your writing! You can write about anything so sometimes you write articles for Dog & Cat Magazine, sometimes you help an insurance company update their brochures and other times you look around wondering how you can be so talented but so so broke.

You want to do email marketing but aren’t even sure who you would create a lead magnet targeting.

Specific: You’re a copywriter. You help entrepreneurs (usually coaches) write persuasive sales copy for their website and sales funnels. You can write ‘about pages’, challenge content and really anything…but you position yourself as an expert on sales copy and let the other work flow naturally to you.

You’re thinking of creating a lead magnet to the effect of, “6-Figure Sales Funnel Copy For Coaches: The Exact Formula I Use + Examples”.

See how those two versions of “knowing what you sell” are different?

2:: Who you serve and what they respond to. This is a perfect pairing with #1 but often as entrepreneurs we skip to the “what we want to offer” stage and ignore market research because “we KNOW” this is needed.

Market research is a few things: knowing who you serve, what they want, the words they use to describe what they want and verifying your offer with paying clients.

The paying part is really important because it validates that you heard your ideal client and created what they wanted in words they responded to. You CAN create something people want but then be so off with the wording that they don’t even know what it is or that they want it.

Uhhh, I know from personal experience!

Just to give you a little insight, people aren’t excited about their lead magnet…they’re excited about their funnel, automation and getting it all in place quickly so they can see results.

My first go at this was just focused on lead magnets, haha, and it didn’t do so well!

 

What To Focus On (And Ignore):

When it comes to email marketing, once you have your foundations in place, the next three things you need are, an email marketing system, a way to create landing pages and content.

1:: Email marketing system that includes the ability to send automated emails (like Get Response, ActiveCampaign, Aweber, Convert Kit, etc).

Who am I excluding here? The free version of MailChimp because it doesn’t allow you to send automated emails.

You also don’t want to use email systems like yahoo, gmail or hotmail. Those are great for personal emails but when you’re emailing for business each mass email needs to include the option to unsubscribe.

When your audience receives email from you through this email system, your return address will be gmail (or whatever you use) but the system will put that unsubscribe option at the bottom of each email and will also give you statistics on delivery.

The U.S. and Canada have laws around “spam” (you’re not sending spam I assume!) but Canada passed something more recently that implies they’re serious about enforcement. You can check that out here. The summary of it is that if you’re emailing someone in Canada you need to have proof they choose to receive the email (if they opted in themselves, that is the easiest) and you need to give them the option to stop receiving the email.

When it comes choosing your first email marketing system, don’t get distracted by the advanced functions. The platforms I’ve mentioned above allow you to grow into the system, so that means you learn to use its basic features and when you’re ready you can stay on the same email system but add more functions.

You need the email system to send emails, give you statistics and allow you to setup automated email series that deliver when someone signs up for your lead magnet. Seriously, don’t get distracted with features you’ll use, “when your business takes off” or when you hit $xxxxx revenue.

I personally use Get Response. Here is a quick rundown of why I think it’s a great option for getting started with…

 

  • The price + functionality. When you have less than 1,000 subscribers you get email PLUS landing pages for $15 a month. These are two awesome features because you can stick with one system and just add content…and you have an email marketing plan. This combined functionality means you aren’t worrying about integration or other tech stuff, it’s all done for you.
  • Customer support. They have chat support available 24/7, so when you’re stuck or have a question, rather than spending hours trying to figure it out or digging through the resource section…you can just ask a person!
  • It’s really easy to use. The email and landing page functions don’t require you to know code, they are simply drag and drop builders. So even the most non-techy person, can create something that is pretty and functional.
  • You can grow into it. They have the basic package but also allow you to upgrade to include more automated email funnels and tagging. You can also add webinars to your monthly package for a complete marketing system that is already all connected, saving you hooours of time!

 

2:: A way to make landing pages.

A “landing page” is any page that is able to accept someone’s contact information and integrates with your email system to automatically add them to a list.

There are a few different ways you can create a landing page:

  1. A plugin. The WordPress theme, Divi, has a plugin that allows you to create a page on your website and then integrate the email opt in with that page. The divi theme is really awesome and only costs like $100…so you get an easy website builder PLUS you can create your own landing pages (with statistics). — So super cost effective!
  2. An email/landing page integrated system. This is a system like Get Response that includes both an email and landing page builder for easy integration. This is a great option for for the non-techy person who doesn’t want to worry about the the little pieces.
  3. A stand alone landing page creator. These are systems that only focus on giving you the functionality to create a landing page. LeadPages is an example of this type of system. It’s an excellent platform for building landing pages and is very user friendly.

Your landing page can have a wide range of looks. The key elements of a great landing page are that it only gives your audience one choice, opt in or leave and it also has a clear call to action and place to take action.

Your landing page is what you track your conversion rates from. Basically you want to know how many people visit the page and how many of those people actually choose to sign up. If this number isn’t in the 20%-40%+ range, you need to tweak how you’re placing and promoting the page or the actual words on the page to get it in that range.

 

3:: Content.

The content aspect of your email marketing will be best explained in the following 6-step system.

The 6 Stages Of Email Marketing

There are six areas I teach in my Automation On Autopilot program. This is a complete system for each step you need to get started with for income and audience building.

Once you get it in place and tested you can put it on autopilot while you focus on other areas of your business.

Stage 1: Lead Magnet

Stage 2: Landing & Thank You Page

Stage 3: Automated Email Series

Stage 4: Placement & Promotion

Stage 5: Regular Communication Plan

Stage 1: Tripwire

Before you start on these 6 steps you want to consider what the entire picture will look like.

This is what a funnel is, the process you lead people through as they get to know you and your offerings. This is simply a process of working backwards from one specific offer to a few steps before that offer that you can invite your audience in from.

So for example, if you have a 3 month coaching package and that’s all you offer, you want to consider why people hire you for that offer. What do they want, what do they need, what are their specific objectives. Then decide what they need right before they work with you.

If you’re a copywriter, you want to think about what types of content will someone want who is interested in great copy? Maybe a list of headlines, scripts, formulas for writing a great sales page, etc.

Your lead magnet is the first step in your funnel but in reality, working backwards is really the first step.

Let’s dig into each of these 6 areas…

 

Lead Magnets

This is the first piece of value you give to grow your audience. It is most often a PDF but could also be a challenge, a webinar, a video series, a checklist or an audio recording.

Literally, all it has to be is of value to your audience.

You create this piece of value based on the wants and needs of your audience and the need you solve. It’s important to make your lead magnet specific to who you want to attract so that those who aren’t your ideal clients aren’t interested.

For example, if you help people run Facebook ads and sell digital products about running Facebook ads and you created a lead magnet, which of these do you think would attract the right group of people?

Option 1: 15 Questions To Truly Know Your Ideal Client

Option 2: 15 Questions To Figure Out Your Ideal Client So Your Facebook Ads Are Spot On

Option 2 is more specific on WHO this is for. Everyone needs ideal client work but not everyone is going to be attracted to running Facebook ads.

Other names for a lead magnet are freemium, freebie and opt in. They’re all the same thing…just by a different name.

 

Landing Pages

There are two landing pages, the opt in page and the thank you page. Your opt in page is the initial page people see when they give you their email address in exchange for your lead magnet. The thank you page pops up immediately after only to those who sign up for your lead magnet.

We talked about the opt in page above in the must have elements section. If you’ve been skimming…go back and check out that section.

In regards to your Thank You page…this is an opportunity to start building a relationship with this new friend!

I love to have a very short welcome video on the thank you page so they can see my face, hear my voice and invite them to take another step with me…to join my Facebook group.

The Thank You page is a great place to put a video, invite them to your Facebook group (if you have one) or simply deliver your lead magnet with an instant download.

Automated Email Series

Once someone has signed up to receive your lead magnet, it will trigger in your automated email system for them to receive a series of emails you’ve set up.

Your goal with these emails is to provide value, build a relationship and establish yourself as an authority.

Some people call these emails a “sales funnel” because they’re selling something inside of that automated email series. That doesn’t always feel good  though and can be somewhat intimidating as you start to question if you need to hire someone who writes better or what the heck to even say!

When you’re just getting started with email marketing, it’s okay for this email series to be about the three areas I mentioned above: value, relationships and authority.

You can do anything you want in these emails, you can offer a call with you, sell a small product, invite them to your Facebook group or simply provide value and then invite them into a group coaching program you run a few times a year.

There isn’t any “right” way to do these. You MUST convey value, build a relationship and build your authority though…well and stay on topic for how you want to be known. Have you noticed I think these three areas are key?! Lol

 

 

A big question I get (in addition to what to include in each email) is how frequently to send them. Again, there is no right or wrong answer here but I do include a suggestion below.

Here is an overview of what those emails might include:

Email 1: (Delivered: immediately, day 0) deliver your lead magnet & invite them to your Facebook group (if you have one).

Email 2: (Delivered: day 1) Check in and see if they’ve had a chance to look at your lead magnet yet. Link up to it again and then give them a nugget of value from it that they can feel good about even if they don’t look at it.

Email 3: (Delivered: day 4) Introduce yourself and your background but just like everything you’ve read about writing an “about page” make sure this content focuses on your reader, how you can help them and relating to them.

This email is important for the authority building process as it gives them some insight into who you are, what you’ve accomplished and why you’re passionate about your business.

Email 4: (Delivered: day 7) So the person signed up for your lead magnet, what is the next bit of information they need? This is a great place to give them more value around that next step. Maybe it’s a blog post you wrote or a video…but connect them to that next step and convey that you have more to offer than just the first bit of value.

Email 5: (Delivered: day 10) I like to give more value here. Especially if you’re going to sell soon, you want to continue to add value around that initial topic and take them deeper.

You can literally set this automation up for as long as you want. You can include sales emails, your best blog posts and anything else you deliver as value to your audience.

 

List Building: Placement & Promotion

This is one of my favorite areas of email marketing, the part where you build the list and tell the world about what you do…it’s visibility baby! List building can be broken down into, placement and promotion.

Training’s like webinars and challenges are amazing for list building as well…but not something we’ll focus on for your initial automated funnel as those have their own funnels.

Placement —

This is where you place your lead magnet so it gets seen when people are checking you out. A few places could be on your main social media platforms for example, in the sidebar of your blog and on your home page.

Promotion —

This is how you actively promote your lead magnet. Some examples of this are in promo threads in groups, at the end of value posts that tie into your lead magnet and at the end of a guest post.

 

Regular Email Communication

This step and the actual working backwards to figure out your lead magnet are the most frequently ill-planned steps of most people’s automated email funnel. Don’t let that be you!

All of these pieces build on to the next. It’s not enough to get your clients great results, have an amazing lead magnet and a great email series experience…you must also remember to email your list regularly.

Otherwise they forget who the heck you are and why they joined your email list in the first place!

So how do you do this?

You create a plan, a system for being consistent.

You take the guess work out of it so that you can sit down and know exactly when it’s going out and the structure of how you communicate.

 

Tripwire

Email marketing can seem dull at first…you’re building a list of people who can feel like statistics.

100, 500…they are faceless and usually don’t hit that reply button to communicate directly with you.

BUT when you have a mechanism in place to both build your audience AND you income…it picks up in excitement a little bit!

A tripwire is a low priced offer that is a natural next step from your lead magnet. You can offer it on the Thank You page when someone first joins your list or you can integrate it into your email series.

When I say “low priced” it basically just needs to be a no-brainer purchase.

It could be a $7, $14, $27…it really just depends on what your lead magnet was and the amount of value you’re providing.

Keep in mind though that even if you’re providing MASSIVE value…it’s still early in the relationship and people need time to know and trust you. Keep it low enough that the purchase isn’t about you but rather about the urgency of their current needs.

I didn’t include this further up in the steps because while it’s exciting, it isn’t something you need to get done when you setup your first email marketing funnel.

It doesn’t have to be an advanced technique though!

A good measurement is to run 100-200 people to your landing page and see what your conversion rate is.

If it’s in the 20%-40% range…go ahead and create a tripwire! Otherwise I would focus on getting the lead magnet converting better first.

 

Getting Started: Your Action Steps

I know this is a lot of information…and since you’re down here I’m assuming you read it and I’m just going to go ahead and assume you LOVED it too!

Here is a summary and some steps for getting started, in order!

1:: Know who you serve and what you sell

2:: Get your email marketing system integrated with your landing page system

3:: Work backwards to determine your lead magnet subject

4:: Create lead magnet and landing pages

5:: Write automated email series

6:: Place and promote your lead magnet

7:: Create a plan for staying in touch with your list

8:: After you’ve tested your conversion rate…create a tripwire product and make money that can pay for you to run more ads and build your audience more quickly!

I was serious about the whole “Beginner’s Guide To Email Marketing” thing and I hope you have a better understanding of email marketing and the initial automated funnel.

Comment below and let me know what you learned or what stood out to you! If you have questions I haven’t answered, include those below too!

If you have an audience who would benefit from this content, be sure to share it with them and pin it to your Pinterest board for future reference!

The 6 Phases Of Email Marketing (aka Your Core Funnel)

The 6 Phases Of Email Marketing (aka Your Core Funnel)

There are tons of challenges and freebies out there to help you “grow your list by thousands in just 30 days!” And this intrigues people because they’re sooo excited about having this huge list.

We’ve all heard, the money is in the list…so naturally you just need a list!!! Riiiight? Uh, no.

The reality is that having a list is NOT where it’s at. Yep…I just said that.

Where is it at then??

Having a community of people who want exactly what you’re selling and a system in place to nurture those relationships, ask for the sale and stay in touch. THAT’s where it’s at.

So what does it take to get this relationship?

An automated funnel that leads from your lead magnet to your core offer and is based around content, value and a relationship. That my friends is email marketing.

Don’t correlate “funnel” with lack of personal touch or something salesy and icky though. I want you to think of it instead as a way for you to build a relationship and share your core content with everyone in a uniform manner.

Automation is what will allow you to reach more people with less effort so you can focus on content and nurturing relationships.

Let’s break email marketing down into 6 phases..

Phase 1: The Lead Magnet

It all starts with your lead magnet (freebie, opt in…whatever you call it!). If you’re off here, you’re going to notice issues when it comes to getting your audience to opt in, the engagement of your audience once they do and ultimately in lackluster sales when you pitch.

Your lead magnet needs to be a marriage of exactly what your ideal clients need (based on their pain points) and what they want.

They may need help communicating with their spouse but they’re more likely to opt in to something promising them hot sex. Same couple…but what they want and need are two different things…and if you angle your business correctly, you can solve what they want and what they need by still appealing to just their wants.

Another example…

If your business solves the issue of relieving stress and helping moms be more balanced, you may think about creating a lead magnet that is something like, “15 Ways To Reduce Stress In Just 5 Minutes A Day”.

I want to encourage you to dig deeper than this though.

While some may opt in to the above freebie, it needs to be more specific to the core pain and to the audience…the thing that is keeping them up at night.

A more specific example would be, “5 (Manageable) Ways To Get 10 Minutes Alone…Even When You Have Multiple Toddlers”.

Do you see the difference? They could be targeted at the same audience but when you get specific with your wording and use terms your ideal client relates to and longs for…you’re more likely to attract just the right people to your mailing list.

Phase 2: The Landing Page

Your landing page is a page that offers your lead magnet and invites the visitor to sign up. These can be simple or very detailed.

As long as you’re getting between a 20%-40% opt in rate, it’s doing it’s job. If your opt in rate is lower than 20%, consider changing the name of your opt in or tweaking the layout/design of your landing page.

Phase 3: The Thank You Page

Its not the end of the world if you don’t have a thank you page or just use something generic that comes with your landing page.

Since you’re going for full funnel effectiveness though…let’s maximize this space too!

The 3 functions of a Thank You Page:

  1. Thank your new subscriber for signing up
  2. Direct them to their email (and/or to immediately deliver the download)
  3. To take the relationship 1 step further, aka inviting them to build a deeper relationship with you in your Facebook group

Phase 4: Automated Email Series

This is typically where people think of the word “funnel”. But in reality, each of these phases are just as important as the actual emails you send after someone subscribes to your list.

Your automated email series is the time to deliver your lead magnet, establish yourself as an authority, provide more value related to the original lead magnet and give your new subscriber the option to have their even bigger problems solved with your paid offerings.

You will need an email provider that allows you to automate your emails. The free version of MailChimp for example won’t allow you to do that.

Phase 5: Regular Communication

Staying in touch with their audience, is hands down where I see most people fall short when it comes to email marketing.

Not you though…you’re going to put a plan in place so you don’t spend time creating an amazing lead magnet, linking all the pieces together and building a mailing list of your ideal clients…only to then ignore them for 6 months.

Here are a few tips for getting your plan in place:

  1. Decide how often you’re going to email your list and be realistic. If 2x a month is do-able…then do it and don’t feel guilty.
  2. Create an outline of what each email will include. Do you want to feature content from your Facebook group or blog? Share a tip? Invite them to jump on a call with you? Share a story they can only hear when they’re on your email list?
  3. Set time aside each month (or week) to communicate with your list. Make this a priority. Seriously, it’s as important as following up with a hot lead.

Phase 6: Traffic

Once everything else is in place and working effectively…you test it with traffic.

Don’t miss that I said “test it” in that last sentence. Before you start running Facebook ads, unless money just isn’t an issue, share your lead magnet organically and make sure that the conversion is somewhere between 20%-40%.

Other ways you can increase traffic include:

  1. Posting your lead magnet with a few catchy sentences on promo threads
  2. Placing a link to your lead magnet on your social media accounts
  3. Offering your lead magnet as a free gift when people join your group
  4. Driving paid traffic to your lead magnet (ads)

There you have it. The 6 phases of email marketing…and the real components of a solid funnel.

There is sooo much more we could go into on each of these phases but my goal is to paint a picture with actionable information that doesn’t leave you feeling overwhelmed.

“Start basic and get fancy later”…is a phrase I’ve heard my mentor Amy Porterfield say…and it is so true when it comes to marketing your business!

Comments or Questions?! Post below and let me know!

If you’re loving this content and want to get more…come over to my Facebook Community, Marketing Your Business Mastermind. Each week I share content like this and then break it down still further into more detailed and action oriented content.

3 Reasons Your Mailing List Isn’t Growing  (And How To Resuscitate It)

3 Reasons Your Mailing List Isn’t Growing (And How To Resuscitate It)

Your mailing list isn’t growing. Ugh!

You did all the right things. You created a lead magnet, you figured out how everything links together and then you put it up on your website…so why aren’t people signing up?!

In this post we’re going to dig into the 3 reasons your mailing list isn’t growing and outline a plan for testing each so you know for sure where your problem lies before making a bunch of changes.

3 Potential Problem Areas:

  1. The Lead Magnet
  2. The Landing Page
  3. Traffic

Having a solid lead magnet is the first step to opt ins, building a mailing list of your ideal clients (aka, the “right people”) and ultimately leading into what you sell.

Your lead magnet is the starting point of everything…so we’ll start with it!

Area #1 The Lead Magnet

The first and most likely reason your mailing list isn’t growing…is because you don’t have a lead magnet that appeals to the core problems of your ideal client.

Here are a few areas to consider:

  1. Do you truly know who your ideal client is? This involves knowing their pains, the language they use to talk about about their pains and the objections they have to whatever it is you’re selling.
  2. Does your lead magnet solve the primary pain of your ideal client?
  3. Is your lead magnet titled in a way that is intriguing and conveys a solution to their core problem?

Testing Your Lead Magnet:

Unless you already suspect that your lead magnet is off, I wouldn’t start here when it comes to testing areas that may be causing your your list not to grow. If you test the landing page and the traffic first and still aren’t getting great results…then come back and be prepared to just start over.

Area #2 The Landing Page

Your landing page is the second reason your mailing list may not be growing. If people are visiting your landing page but not actually signing up…this is a sign that you either have a lead magnet issue or landing page issue.

Your landing page is a reflection of your lead magnet. It is going to include the title of your lead magnet and maybe even a few key benefits.

Landing pages can range from detailed to very simple and still convert at 40%+, there really isn’t a right and wrong.

A few areas to consider:

  • Is your landing page easy to read? Do you have a dark colored background with white font? Colors make a difference on how willing someone is to even read the words on the page. Shapes and other images can also be very distracting.
  • Does the visitor know (before scrolling) exactly what you’re offering and have the option to opt in?

Testing Your Landing Page:

  • Change the name of your lead magnet (not the content, just the name). This is a quick and easy way to test how a minor change can affect your opt ins.
  • If your landing page is really detailed, make it more simple. Like literally it could include just the title of the freebie, a picture of it and a place for them to sign up.
  • If your landing page is very simple, try adding a few bullet points of benefits they’ll get from this freebie. This isn’t a sales page and should quickly convey why they need this information.
  • Pay attention to the conversion information. If you’ve had 100 people visit your landing page, a good rate is that 20-40 of those sign up.

Area #3 Traffic

Traffic is the third reason your mailing list may not be growing. If you’re not even getting people to look at your landing page…most likely you’re experiencing a traffic issue.

A few areas to consider:

  • Where is your lead magnet placed? Is it on your website in places people visit? For example if you get the most traffic to your blog…is it in the sidebar? Is it a pop up? Do you have it linked to your social media profiles?
  • Do you have an easy path for people to follow to opt in to your mailing list? If for example you’re engaging in Facebook groups, is your business page public to those on your personal page? Is your lead magnet listed prominently in the header image of your business page or the first pinned post?
  • If you answer yes to the above questions…the next thing to consider is if you’re showing up online in a way that is congruent with your lead magnet (and your core offer). For example, if you’re a web designer, are you engaging in groups and talking a lot about growing an online business through social media? People will see you showing up but when they follow you back to your website or business page they’ll be confused on your offer.
  • Are you posting your lead magnet in promo threads with a catchy 1-2 sentence description?

Testing Your Traffic

  • This one is pretty simple, if you’re not even getting views on your landing page…you need to reference the above points and work on driving traffic.

The moral of this story…your lead magnet is the first step to your core funnel (you email list). If it’s not spot on…it won’t attract just the right people to opt in, allowing you to nurture that relationship and eventually build your income.

So before you jump into a course or challenge on building your list…take a few minutes and make sure the core foundation of your lead magnet and landing page are solid.

Comments or Questions?! Post below and let me know!

If you’re loving this content and want to get more…come over to my Facebook Community, Marketing Your Business Mastermind. Each week I share content like this and then break it down still further into more detailed and action oriented content.

How To Build An Audience That Builds Your Business

How To Build An Audience That Builds Your Business

Building an audience is SO much more than just creating a freebie and getting people to join your mailing list. It’s about having great content, showing up consistently and letting people get to know you as a person…not just an expert.

This week my focus is on how you can build an audience that actually builds your business. In this video…yes it’s a video, because I love showing up on video and so that’s how my content is delivered…I share:

  1. What elements to have in place before you worry about marketing and audience building
  2. The 4 core elements of audience building

Formatting won’t let me tell you what those 4 areas are up above…so here they are:

  1. Connecting with people
  2. Providing valuable content, consistently
  3. Establishing a place for your audience to come
  4. Staying engaged

When you’re just starting out, you will most likely just hang out in other people’s communities. As you build your business though it’s easy to just focus on the find clients, doing the work and then repeating the cycle because that’s how the money comes it!

Most of my clients start to get burnt out on just doing 1-1 work though and realize they want to create a product or course but have no audience to launch it to because they’ve spent the last 1-2 years building someone else’s audience. Can you relate?

If I just described you and your business and you’re ready to get serious about growing your audience so you can grow your business…let’s chat. You can click here to schedule a 20 minute session.

If you’re loving this content and want to get more…come over to my Facebook Community, Marketing Your Business Mastermind. Each week I share content like this and then break it down still further into more detailed and action oriented content.

Click the video below to get the meatier version of audience building!

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