How To Use Facebook Ad Targeting (and make money!)

This week we’re going to focus on the targeting aspect of Facebook ads. You know…that part where it says to figure out exactly WHO your ad should be getting in front of?

More specifically we cover:

  • 7 ways to target your Facebook ads
  • Choosing the right message
  • The 80/20 Rule when it comes to targeting
  • Return on investment (how to measure success)
  • Budgets to set for optimal results

Our guest this week is Ben Blackmon, he specializes in Facebook and Google ads. As we talked about in the video though Ben doesn’t just do Facebook ads, he helps his clients with the entire funnel around ads so they are completely prepared to convert and nurture those leads.

Ben is my go to Facebook ads guy. We’ve known each other for almost a year now from our morning accountability group. You won’t meet a nicer guy that will tell you how it is and look out for your best interest when you’re navigating the murky waters of Facebook ads.

Before you get started with Facebook ads and even worrying about targeting, you have to know who your ideal client is. Ben has provided his opt in, “26 Questions To Identify, Understand & Reach Customers That Convert“, you can grab that here.

You can also check out my ideal client training, “How I Found My Ideal Client (After 9 Months Of Struggle)” by clicking here.

If you’ve ever gotten to the audience section in Facebook Power Editor and wondered:

  • Am I doing this right?
  • Should I be targeting by demographic or common interests?
  • Are there less expensive ways to target my ads?
  • How do I know if this is even working?!

This is exactly what you’ll learn from this training!

Once you’ve watched the training, comment below and let me know what you’re implementing right away!! Wanna catch more training’s like this? Join my Facebook community, Marketing Your Business Mastermind.




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